The name of the Group is a reference to the Cidneo Hill, from which a castle dominates the city of Brescia. According to a myth, the word Cidneo comes from Cicno, king of the Ligurian people, passionate about music and singing, and one of the legendary founders of the city of Brescia, who was transformed into a swan by Apollo. Together with the lioness, the swan is one of the symbols of the city and represents strength and sweet disposition. Therefore, Cidneo is the perfect name to represent the history of the Group and its love for the region and the sweets tradition.
A reference to the strong bond that links the company to its territory can also be found in the brand’s logo, which represents the Prisoners’ Tower of the Castle of Brescia, an iconic symbol whose outline makes it recognisable to the public.